I am so excited to be hosting all these guest bloggers from #CAPRSA this month!
Jason J. Sprenger, APR, President of Game Changer Communications, LLC gives us a little preview of Debra Bethard-Caplick's "True Confessions" panel at the upcoming CAPRSA conference in Key West, Florida.
Reading this preview is making me mark this down as a "MUST ATTEND" on my itinerary. As an independent contractor, I struggle with some of these same issues on a regular basis.
by Jason Sprenger, APR
It should come as no surprise to us that more and more public relations professionals and journalists are making the switch, whether voluntary or not, to the world of the PR consultant entrepreneur. This trend mirrors a bigger one; the number of part-time “involuntary” self-employed Americans has risen from 33% to 41% between 2007 and 2009, and the Bureau of Labor Statistics reports that virtually all of that increase was from people who couldn’t find regular employment. But are these people prepared?
According to Debra Bethard-Caplick, who will moderate a discussion called “True Confessions” at the upcoming Counselors Academy Conference, many independent PR consultants are thrust into their roles without all the skills or prior agency experience they need to be effective. They want to appear professional, and instill confidence in their clients that they know what they’re doing, but they have good questions that need good answers. Where can these professionals learn what they need to know? Counselors Academy, of course!
Caplick’s breakfast roundtable session on Monday will enable like-minded practitioners to ask the questions they wouldn’t dare ask anywhere else. For example, how much information is too much to put into a new business pitch? How do you fire a client? How do you find and land new clients? How do you create a 1099 for a contractor? What’s the one question you should be asking that you haven’t yet? With these and more discussion topics up for lively discussion, it promises to be a popular session for the entrepreneurial PR professional.
Debra Bethard-Caplick, MBA, APR, is a founding partner in Quicksilver Edge Communications, a virtual PR agency specializing in healthcare, nonprofit, and social media strategic communications. QSE provides clients with senior-level expertise at all stages of the agency-client relationship. She teaches PR writing at DePaul University and is the voice of APRwriter.com, a blog on writing and the foibles of the public relations profession, and an advocate for the unemployed older professional.
Jason J. Sprenger, APR, President Game Changer Communications, LLC